The bed is almost always the focal point of a bedroom. Make the most of it by staging to impress buyers and capture their imaginations. Make it easy for them to picture themselves retreating and relaxing there, especially if it is the master bedroom.

Layer it 

The staged bed should look layered and interesting. It should look large and accommodating, even if it is just a twin bed. Here are some ways to get that look.

A simple bed staging doesn't have to look boring. 
The oversized artwork here helps this bed look more look
important and high style. Photo: Emily Henderson via Domino

A big and bold pattern like this Duvet cover from
Pottery Barn makes a bedroom look comfy and 
casual, especially when the sheets are visible. 

I love how basic and still invitingly this bed is arranged. How the 
bedroom is staged should match your home's style. Photo: BHG   

Soften it 

The bed should look comfortable. That means no sharp corners or edges. I often see MLS photos of beds that look like plywood draped with a bedspread and topped with two sad pillows. A duvet will soften those edges and give that illusion of ultra-comfort.

Study color

The bedding should coordinate with the room’s color scheme. Although it’s the focal point, it needn’t shout. Pick up the colors you see elsewhere in the room – in the window treatments, wall color, carpeting, rugs, artwork, or furniture pieces.

Location, location

Unless the room is L-shaped, the bed should be visible as one enters the room. The bed grounds the room, and the other elements “spin” off it. Buyers need to immediately connect with the function of the room.

Formula bedding

If you’re decorating-challenged, bedding comes in sets so that creating a beautifully made bed is as simple as making one purchase that includes the duvet, bed skirt, pillow shams, sheets, and decorator pillows

Neatness counts

Even though you want the look of a fluffy bed, it can’t look messy. Synthetic comforters are more likely to be smooth, while down comforters can look lumpy and a little too casual.

Be practical

Avoid too many pillows. Counting the actual sleeping pillows, three is absolute minimum, and six is the maximum number of pillows. People distrust overly staged homes and a bed full of fancy pillows looks artificial and contrived.

Crowning glory

Always have a headboard. It should be visible. If you can’t see the headboard or you are missing one, there is no shortage of headboard styles and DIY headboard ideas. I can show you how to make an inexpensive headboard here.

Finishing touches

A bedskirt will let you hide storage boxes under the bed, and gives the bed a finished look. I like a tailored skirt that always looks neat, instead of a dust ruffle that tends to be too feminine and cute for home staging.  
A color scheme of neutrals with touches of black
makes this room look calm and sophisticated. Photo: BHG

Letting coordinated linens like sheets and sleeping pillows
peek from under the covers creates a
coordinated and honest look. Photo: Real Simple


Repeating a design and certain colors makes a bed look 
designed rather than thrown together. Photo: House Beautiful

White is always right. This bed, with its fluffy and smooth bed covering, six pillows, and a matching headboard gives
you a formula that can be used on any almost bed. Photo: BHG  

 Every bedroom needs

What’s essential for a bedroom that wins the hearts of buyers? 
  • A sense of luxury
  • A combination of coziness and spaciousness
  • Orderliness
  • Privacy 
At center stage, beds can convey all of these qualities if you give them the attention they deserve.

I wrote about bedrooms and how to appeal to what buyers want in a previous blog post and in my staging eBook. Be sure you’re not missing the opportunity to win buyers by dressing your bedrooms to address all the senses.  

Top Photo: BHG