Does Wall Color Really Matter When Selling Your Home? (Spoiler: Yes.)

Sunday, February 18, 2018
We all want to believe that we make decisions only after we've logically examined the facts. 

But are we really objective about how we decide things?

We buy cars that eat too much fuel but look luxurious, and shoes that feel uncomfortable but make us look sexy.

Emotions refuse to take a minor role when it comes to buying a house, too.

Homebuyers are influenced by intangibles like aromas, sounds, memories, textures, and colors. Even buyers who collect all the pertinent data about things like price per square foot, neighborhood comparables, and average utility bills, respond to a property on an emotional level as well.

As a home seller, your task is to make buyers fall in love with your home on all levels. Data matters to buyers, but so do the intangibles. Color is one of those intangibles.

Of all the surfaces in your home, walls are the largest. People touring your home will be surrounded by walls. That means wall color has a big impact on emotions. So it's important to know what colors make buyers feel good.

Surveys show

In 2016, approximately 560,000 new houses were sold nationwide. Even though it's starting to look more like a seller's market in some areas of the country doesn't mean it's easy to convince a buyer to make that offer. Buyers expect homes to be well-maintained and look pleasing. Paint satisfies in both those departments. It protects and beautifies.

Certain colors are almost expected in
certain rooms. Bathrooms are
a natural for pale blues, greens, and te
als.
Photo: M. House Montgomery 
The best part about painting is its cost-effectiveness. Whether you do it yourself or hire others to do it, painting gives you one of the best returns on your staging budget. The right color can actually have a better ROI than a big-ticket renovation, according to real estate agents and home staging professionals I've talked with.

An interior design trends survey from 2017 found that more than one-third of respondents would choose a neutral color palette if they were redecorating their homes. It's no surprise, then, that "greige" -- pale gray with a beige undertone -- and off-whites are still very popular choices when choosing a new hue for home staging.

Three boxes to check off

We've all heard the advice that neutral wall colors will deliver the clean, non-polarizing canvas that allows buyers to picture themselves in your home.

The interior design industry generates around $10 billion in revenue every year. This figure tells me the average homeowner values her home's interior decor. She wants the latest looks. She wants comfort. And when looking to buy, she wants a turnkey property. Paint can go a long way toward creating all three of those ideals.

ONE: Today's Style  

Paint colors go in and out of style. Grey is still riding high and whites are always stylish. When you paint with a grey or white that plays well with the fixed features of your home, you've checked off the box for colors that are on-trend.

TWO: Comfort  

The colors that telegraph the comfort buyers are looking for are the colors that are not dark, unusual,  highly saturated, or otherwise alarming.

Bathrooms feel right when they are painted with cool colors, perhaps due to the association with water and cleanliness. Kitchens, bedrooms, and living rooms can go either warm or cool, depending on the other features, like cabinets, countertops, and floors. Select comfy colors and you can check off box number two.

THREE: Move-in ready

Many buyers need to move out of their old homes and into new ones on the same day. Most people do not enjoy painting interior walls, especially if they are already living there. For these reasons, when you make your property turnkey, it's more appealing.

Choose interior colors anyone could love and you've removed the hurdle of a looming DIY project. Check off box number three.

What to add next     

With walls this color, the new owner can
easily visualize her existing furnishings
in the space. Photo: Alyssa Rosenheck.
After you've finished rolling neutral paint on, you may need to really take stock of your furnishings and weed out the "color clutter," according to TheSpruce.com. You might love that colorful duvet cover or crazy abstract painting you have, but if it doesn't go with the palette you've chosen, you might need to rethink. Aim for a soothing palette.

If your rooms begin to look boring, it's time to add color where it isn't a permanent part of your house. Here is where accessories like pillows, rugs, books, and other props come in handy.

Choose these props with an eye to a color scheme based on three colors, all of the same intensity. It's a foolproof formula for a seamless look stagers prefer.

When your home on the market feels as special as those luxury cars and sexy shoes, buyers are attracted to it on a visceral level. Result: Up go your chances of a good purchase offer.

If you are selling any kind of home, you can get more tips on staging it in my home staging eBooks. Download and start staging your own home today so you'll attract a serious buyer.

Top photo: Phoebe Howard



Lights, Camera, Escrow! Simple Ways to Sell Your Home During Winter

Thursday, February 08, 2018
People buy homes at all times of the year, but winter isn't the most fun time to be a home seller.

Days are short. Weather can be unpredictable. Travel might be difficult or even unsafe. Schedules are cramped. And home landscapes lack the lushness and color of other seasons.

If you live in the most southern states, where winters mean drinks by the pool and driving to work with the top down, selling a home won't be as challenging, but for most of the U.S., selling in winter takes special planning.

Don't let the lack of sunshine, birdsong, and flowers bring you down if you're a wintertime property seller. Here are some simple ways to make your home stand out.

Curb appeal

Even when Christmas is past, you can decorate
your front entrance to celebrate the winter season.
What is special about winter where you live? 
Buyers judge your home from the outside, so landscaping is just as important in December and March as it is in June, maybe more so!

One reliable budget formula is that spending 5% of your home's value on landscaping can get you an ROI of up to 150%. But if that money is spent on spring flowering shrubs, summer annuals, and colorful fall foliage plants, it's not a well-designed plan.

Some shrubs that look interesting even when their leaves are gone are Japanese maples, witch hazel and red twig dogwood. Some shrubs that still look good during the cold month are hollies, boxwoods, and evergreens. Even if the ground is frozen, your local nursery can supply you with small potted varieties of these plants to use as container plants near your entrance.

Other containers can still add color with flowering kales and cabbages, and evergreen branches left from your Christmas tree or prunings from a florist. Even spray-painted bare branches in a bucket can serve as your front entrance spot of color.

Take a serious look at your property in midwinter. Make sure fallen leaves, frost-bitten plants, dead tree branches, and downed limbs are removed. Mulch should cover beds that are resting.

With cold temperatures and dreary skies, potential buyers can have a difficult time picturing what your home looks like in summer. For winter listings, it's important to include a photo showcasing your home in its best season to help them see how it looks at other times of the year.

Safety first

When potential buyers come to your house, will they have a clear path through any snow? Your driveway, sidewalk, and porch should all be cleared of snow and ice to not only make it look nice, but to make sure no one gets hurt walking to or from your house.

Buyers don't need to be reminded of the work they will have to do to maintain a home. Please don't display a stack of snow shovels and bags of ice melt products. Keep them handy but out of sight.

It's also important to make sure visitors have someplace safe and convenient to park their vehicles. If your home is still on the market during the "mud season" common in areas where thawing snow and spring rains make a mess of unpaved roads and paths, let agents know about conditions ahead of time so no one gets stuck.

A place to put muddy boots and shoes just outside your front door and a box of disposable "footies" is a good idea.

Homes on the market in winter will be viewed after dark.
Dramatic lighting on your exterior will

help show off the home, emphasize its architecture, deter prowlers,
and make the property 
look more cared for.
Photo: Outdoor Lighting Perspectives

Lighten and brighten

Realtors might be bringing clients to see your home after the workday is over, when it's dark. Motion-activated exterior lights are easy to install, especially if you can simply replace an existing fixture. Make sure all outdoor lights are functioning and have the maximum wattage recommended.

It's possible you may not have sufficient notice of when your home is being shown. Perhaps you are traveling, working, or you've already moved. In these cases, you'll need some timers on lamps to guarantee that some rooms are pre-lighted when people arrive.    

Because the harsh winter weather can leave you stuck inside, it's a good time to tackle some easy upgrades. If you're not one of the 20% of Americans who feel happy with their home decor, according to a HomeGoods survey, make some decisions about how to change things to make your space feel as inviting and homey as possible.

One budget-friendly way to do that is by painting your interior walls. Choose colors that are in style right now, like warm greys, violets, teals, and greens, to attract trend-savvy buyers.

Real plants and flowers can be part of your "lighten and brighten" campaign. Grocery store bouquets are inexpensive and can last more than a week if you know how to stretch your floral dollar.

Warm welcome

Warm woods, a color scheme based on greens,
fresh plants and flowers, all make this room a welcome
winter retreat. Photo: Flynnside Out Productions
While selling during the winter can be discouraging, there are ways to make the most of the season's charms. The Danish have a word for it: Hygge, and it means coziness. According to The New Yorker, "It is candles, nubby woolens, shearling slippers, woven textiles, pastries, blond wood, sheepskin rugs, lattes with milk-foam hearts, and a warm fireplace."

So, if you have a fireplace, make it a focal point in the room. Stage it with winter style.

If you live near winter amenities like ski areas, winter festivals, seasonal tourist attractions, or special winter scenery, make sure your listings highlight those features.

Keep your house interior comfortably warm. Potential buyers will feel immediately cheered by coming in from the cold.

Here's a bedroom that emphasizes the cozy qualities
of winter in a cold climate. Hygge depends on 
warm fabrics, layers of natural and textured materials,
 and intimate lighting. Photo: Achia Living
 
 
But with the heat cranked up, it's important to ensure your home is properly sealed. If your attic is not properly insulated or if you have openings or air leaks, now is the time to take care of them. Doing so will not only lower your present energy bills but will produce a return on your investment when you sell.
In northern states, buyers will often inquire about heating costs, so it's a selling point if your home is energy efficient.

Why wait for spring?

If your home is on the market in winter you're bound to have fewer showings, but all it takes is one buyer, so focus on that thought, and stage your home to attract that person. Selling during the winter months can be discouraging but not impossible! With a little extra lighting, a toasty interior, some reminders of the season's pleasures, and maybe a snowman in the front yard, you're sure to attract that buyer who's ready to make an offer.

If you are selling any kind of home, at any time of year, you can get more tips on staging it in my homestaging eBooks. Download now and start staging your way to a more profitable sale today!


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